King & Bear / Tradition is Always in Style.

King & Bear, a traditional, southern-style children’s clothing retailer, approached Pinkergreen to help build their visual identity from the ground up. We couldn’t imagine a sweeter client and created an illustrative logo that informed the palette for the company as well as accompanying brand assets. This family-owned business, named for their two sons, now has an aesthetic that is full of southern charm that is representative of the family, their inventory and their sweet nature.


Visual Identity