strategic.
thoughtful.
fun.

We’re a naturally-curious branding and creative firm, partnering with health and wellness-driven companies, whose passions become our own. Leading with empathy and a healthy dose of humor, we dig deep to distill complex concepts, uncover connections, and build brands with heart.

Leah and Kelley laughing and conversing in the office.

We’re a naturally-curious branding and creative firm, partnering with health and wellness-driven companies, whose passions become our own. Leading with empathy and a healthy dose of humor, we dig deep to distill complex concepts, uncover connections, and build brands with heart.

Capabilities
Brand Strategy

Brand Research & Audits
Competitive Audits
Naming & Taglines
Brand Voice

Branding

Moving Brands 
Visual Identity 
Brand Guidelines

Website Design

UX/UI
Accessible Websites

Creative

Digital
Print
Motion Graphics
Explainer Videos
Event/Tradeshow
Packaging

Your Team

Never pretentious, never superficial, we’re just the right blend of creativity and strategy. A mix of designers, planners, pragmatists, animators, illustrators, photographers, and more than one Great-British-ready baker, we’re the unexpected partner you didn’t know you needed.

Kelley Shaw-Wade smiling.
Kelley Shaw-Wade
Founder & Creative Director
Kelley Shaw-Wade as young girl smiling for a school photo on a green background. She's on-brand, wearing a green striped button down shirt, a green cardigan and pink plastic glasses. Her curls are cut short, her hands are folded, and her dimples are showing.
Kelley Shaw-Wade
Founder & Creative Director

Fearless leader, pragmatic dreamer, and energetic extrovert. Pinkerqueen of too many tabs and desktop screenshots. Kelley thinks big, talks fast (and a lot), but takes things slowly.

Leah Kasell smiling.
Leah Kasell
Director of Operations
Leah Kasell as a young child seated at a desk. In one hand she holds a pen, poised to take notes; the other holds a corded phone up to her ear. She glances miserably at the camera.
Leah Kasell
Director of Operations

Budding at-home chef and pop culture expert. Also answering to “Dictator of Operations” and “the General”, Leah keeps the wheels turning. You need her as much as we do, guaranteed.

Rachel Suflita McKee smiling.
Rachel Suflita McKee
Art Director
Rachel Suflita McKee as a young child dressed in a onesie dalmatian costume. Blonde curls peek out from a hood with red trim as she gently pets her mascot Luna, a real dalmatian beside her with a matching red collar.
Rachel Suflita McKee
Art Director

Dog enthusiast, carb connoisseur, and self proclaimed star baker. Faking it ’til she’s making it—from intern to art director. Rachel brings holistic brand strategy, deep curiosity and unexpected solutions.

Kristine Wirth smiling.
Kristine Wirth
Senior Designer
Kristine Wirth as a young child. She wears a top with flowers on the sleeve and a blue gingham dress, and is wrapped up in a waffle-knit blanket. She smiles broadly, with one finger poking her pudgy cheek.
Kristine Wirth
Senior Designer

Resident cool girl, interiors expert, and unofficial head of IT. Kristy is our trusted and valued resource for basically everything: from printing advice to purchasing home appliances.

Susie Rowe Doan smiling.
Susie Rowe-Doan
Designer
Susie Rowe Doan as a young child. She holds chopsticks, and even with a green bean hanging out of her mouth, she's smiling. She wears a floral top with a peter pan collar and she has both a bowl cut and hand-cut bangs.
Susie Rowe-Doan
Designer

Film photography enthusiast, floral arranger, and dog mom of two. Susie has an infectious warmth, is self-motivated, eager and willing to take on any challenge thrown her way.

Lauren Had smiling.
Lauren Had
Junior Designer
Lauren Had as a young child seated in a playground swing. She squints in the sun, her bare feet dangling, as she stares defiantly at the camera.
Lauren Had
Junior Designer

Trivia queen, and resident sporty spice. Lauren brings a quiet energy (maybe from her cheerleading days) that reinvigorates everything she touches. Lauren thinks deep and challenges the status quo.

We’re always on the hunt for inspiring new talent to add to our growing network. If we’re speaking your language, RSVP.

(resumé s’il vous plait)

select clients
biotech & pharma
Kenai Therapeutics
Monte Rosa Therapeutics
Remix Therapeutics
Takeda Pharmaceuticals
Vertex Pharmaceuticals
Third Rock Ventures
Eisai Innovation Inc.
consumer goods
Force of Nature
Zolt
Flyte.70
Health & Wellness
Moove
G2O Spa & Salon
LexRx
Sollus Unified Health
Point32Health
Other
Massachusetts State Treasury
WCCC
Viken Detection
Brimmer & May