FORCE OF NATURE

cleaning without the scary stuff

scope

Brand Identity
Brand Strategy
Website Design
Package Design
Art Direction

Photography
Video & Animation
Print Design
Social Media Design
Email Marketing Campaigns
Advertising

Force of Nature is a direct-to-consumer all-purpose cleaning brand shaking up the industry. The appliance uses electricity to convert salt, water and vinegar into hypochlorous acid, a non-toxic compound as effective as mainstream cleaners. An unconventional cleaning product, it is a true marketing challenge to educate the consumer about the Force of Nature appliance. We needed to communicate the science and efficacy of the product, its positive environmental impact, and its cost savings. Tasked with a brand identity refresh, Pinkergreen paired friendly typography with a custom illustration style for a lighter feel to appeal to a broad target market in both consumer and business settings.

scope

Brand Identity
Brand Strategy
Website Design
Package Design
Art Direction

Photography
Video & Animation
Print Design
Social Media Design
Email Marketing Campaigns
Advertising

safe for you and the planet.

They’ve created a distinct and engaging look and feel for Force of Nature that has allowed us to break through in a very cluttered category and grow our business by 6x over the last year.
MELISSA LUSH, CO-FOUNDER

As a D2C brand, Force of Nature relies on digital marketing and social media to communicate the product’s uses and benefits. Pinkergreen continues to support Force of Nature across multiple brand touchpoints, providing consistent creative for web, email and social platforms.