MARATHON HEALTH
righting the wrongs in today’s healthcare
Marathon Health is the leading provider of advanced primary care, elevating value-based healthcare across the nation.
scope
Website Design
Brand Development
Photography
Motion Graphics
Videography
Copywriting
collaborators
Copper Hound Pictures
Invoketin
Tractor Studios
the challenge
Marathon wanted an engaging website to differentiate them from their competition and position them as the healthcare leader in markets they serve and beyond. Pinkergreen needed to translate a recent brand refresh from the conceptual to practical applications, developing a host of new brand assets including patterns, icons, and custom videography and photography.
the solution
The resulting website offers a dynamic and elegant experience, presenting complex and layered information with strategic design solutions. The cohesive and structured design approach provides ease for future expansion. Pinkergreen developed systems for color applications, gradient use, and patterns to tame a broad palette and speak to the specific relationships and services Marathon delivers. Intimate video interviews and photography sessions with Marathon’s healthcare providers and real patients capture the company’s ethos of care and differentiating approach.
