a brand fueled by the power of plants
A direct-to-consumer company, Zolt creates plant-powered drink mixes that harness the health benefits from CBD, fungi, and adaptogens. Zolt formulates all its own products, leveraging novel food science to maximize adaptogenic benefits and bioavailability. The portable powdered “mixie sticks” provide on-the-go boosts of immunity, energy, sleep health and balance.
the challenge
With a mid-pandemic launch, Zolt needed a brand that would attract users new to CBD, requiring some education.
the solution
The approachable brand and packaging features a clear hierarchy of information and digestible educational information. Color characterizes each product line and has the flexibility to accommodate new additions.
a redesign of zolt’s product pages yielded a 35% increase in conversion.
pinkergreen’s strategically designed landing
page generated a 7% conversion rate
and 300 new-to-brand transactions in the first 48 hours
of a new product campaign.
YOU’VE GOT MAIL.
with a suggested tweak to mobile email design, we increased zolt’s mobile click-through rate 3x.
services provided
Branding
E-commerce Website Design
Package Design
Digital Marketing Design
Print Marketing Design
Advertising
Animation
Art Direction
Photography
