cleaning without the scary stuff

Force of Nature is a direct-to-consumer all-purpose cleaning brand shaking up the industry. The appliance uses electricity to convert salt, water and vinegar into hypochlorous acid, a non-toxic compound as effective as mainstream cleaners. An unconventional cleaning product, it is a true marketing challenge to educate the consumer about the Force of Nature appliance. We needed to communicate the science and efficacy of the product, its positive environmental impact, and its cost savings. Initially tasked with a brand refresh, Pinkergreen paired friendly typography with a custom illustration style for a lighter feel to appeal to a broad target market in both consumer and business settings.