grown-up beauty
scope
Brand Identity
Brand Strategy
Positioning
Website Design
Package Design
Art Direction
Print Design
Photography
Video
Email Marketing Campaigns
Flyte.70 is setting a new standard in the cosmetics industry, with premium products formulated specifically for women 35 and over. With a truly holistic approach, Pinkergreen conceptualized and designed all brand touchpoints from brand identity to product components, shipping packaging and a custom award winning, e-commerce website, where elegant imagery combined with an intuitive user experience results in an approachable, effective and accessible shopping experience.
scope
Brand Identity
Brand Strategy
Positioning
Website Design
Package Design
Art Direction
Print Design
Photography
Video
Email Marketing Campaigns
From day one, Flyte.70 has toyed with tension. The brand walks the line between overt and subtle, luxurious and accessible.
elevated and vibrant
Four cosmetics collections are color-coded with an 80s-inspired fluorescent palette. Serene aerial photographs, anchored with atmospheric-inspired hues, are paired with splashes of neon for an energetic juxtaposition that speaks to our inner contradictions.
Pinkergreen conceptualized and art-directed product and lifestyle photoshoots to further evoke the empowerment, luxury and authenticity that are central to the brand ethos.
