a new kind of grown-up beauty
scope
Visual Identity
Positioning
Art Direction
Packaging
Web Design
Collateral
Photography
Video
Flyte.70 is setting a new standard in the cosmetics industry, with premium products formulated specifically for women 35 and over. Rather than using makeup to hide the effects of aging, Flyte.70 celebrates the journey of who we were, who we are, and who we are still becoming. With a truly holistic approach, Pinkergreen conceptualized and designed all brand touchpoints from visual identity to product components, shipping packaging and a custom award winning, e-commerce website.
scope
Visual Identity
Positioning
Art Direction
Packaging
Web Design
Collateral
Photography
Video
From day one, Flyte.70 has toyed with tension. The brand walks the line between overt and subtle, luxurious and accessible.
elevated and vibrant
Four cosmetics collections are color-coded with an 80s-inspired fluorescent palette. Serene aerial photographs, anchored with atmospheric-inspired hues, are paired with splashes of neon for an energetic juxtaposition that speaks to our inner contradictions.
Pinkergreen conceptualized and art-directed product and lifestyle photoshoots to further evoke the empowerment, luxury and authenticity that are central to the brand ethos.
