LEXRX

lips, lines, & lashes

scope

Visual Identity
Strategy
Packaging
Website Design

Art Direction
Copy Writing
Video & Animation

Founded by a pair of Nurse Practitioners, LexRx provides a uniquely friendly and inclusive space for aesthetic injectables clients. LexRx set itself apart with an evidence-based, preventative approach, and needed a brand identity to match. Enter Pinkergreen. 

The resulting visual identity is light, approachable and modern. Pinkergreen developed a custom illustration style to convey available services, with a range of diversity uncommon in the industry. Three brick and mortar locations later,  Pinkergreen continues to evolve and strengthen the LexRx brand with each new engagement.

scope

Visual Identity
Strategy
Packaging
Website Design

Art Direction
Copy Writing
Video & Animation

the makeover gets made over.

packaging inspired by traditional Rx labels.

The LexRx medical-grade skincare line is a natural extension of the in-studio experience with a clinical and clean approach to product packaging.

In order to stand out in a saturated market you must align your business with strategic partners that elevate your brand and treat it as their own—Pinkergreen does that for us day in and day out.
ALEXA NICHOLLS-COSTA, CO-FOUNDER & CEO