lips, lines, & lashes
scope
Visual Identity
Strategy
Packaging
Website Design
Art Direction
Copy Writing
Video & Animation
Founded by a pair of Nurse Practitioners, LexRx provides a uniquely friendly and inclusive space for aesthetic injectables clients. LexRx set itself apart with an evidence-based, preventative approach, and needed a brand identity to match. Enter Pinkergreen.
The resulting visual identity is light, approachable and modern. Pinkergreen developed a custom illustration style to convey available services, with a range of diversity uncommon in the industry. Three brick and mortar locations later, Pinkergreen continues to evolve and strengthen the LexRx brand with each new engagement.
scope
Visual Identity
Strategy
Packaging
Website Design
Art Direction
Copy Writing
Video & Animation
the makeover gets made over.
packaging inspired by traditional Rx labels.
The LexRx medical-grade skincare line is a natural extension of the in-studio experience with a clinical and clean approach to product packaging.
