WEB EXCELLENCE AWARDS
DAVEY AWARDS
silver winner: packaging design
LEXRX
humanizing medical grade aesthetics
LexRx is a nurse practitioner-owned aesthetics injectable clinic, led with authenticity and authority.
scope
Branding
Brand Identity
Website Design
Product Strategy
Packaging
Quiz Strategy and Logic
Illustration
Print Marketing Design
Digital Marketing Design
Medical Animations
Environmental Design
the challenge
The med-spa market is oversaturated, so communicating LexRx’s differentiators in the space was critical to their success.
the solution
Treatment illustrations convey the technique and outcome of each service, and with diverse representation across gender and race, they embody LexRx’s approachability and inclusivity. To demystify the injectables services, Pinkergreen devised a set of animated scientific visuals explaining each procedure.
A custom, accessible e-commerce site synthesizes the brand elements and the charm of the brick and mortar locations to the digital format.
Pinkergreen revamped the disjointed product line, developing consistent label design with an expandable structure for product nomenclature. To prevent decision fatigue, Pinkergreen devised a client-facing quiz to identify key skin challenges and concerns, resulting in a curated selection of products.
THE IMPACT
24%
increase in booking conversion in the last year
A coordinated welcome email flow drives traffic to specific features on the site, and educates clients with engaging graphics, tips and product information.
