WCCC
the right fit
scope
Brand Identity
Brand Strategy
Video & Animation
Print Design
WCCC has been a reputable early education establishment in MetroWest Boston for over 50 years. After going through a mission, vision and values exercise, they sought out Pinkergreen to provide a brand identity reflective of their heritage and representative of the multi-generational organization they’re becoming. Pinkergreen worked with stakeholders to deeply understand what WCCC means to them and developed a concept and strategy, The Right Fit, as the foundation for a system of logos.
scope
Brand Identity
Brand Strategy
Video & Animation
Print Design
a brand that is right for right now, and right for tomorrow
Each logo showcases abstract elements representative of each learning program, that are tied to the parent logo for the organization. The system offers flexibility for expansion so that all future branches of the non-profit can comfortably exist within the family of marks. The result is both elevated and inclusive, and mirrors the organizations mission at all grade levels.
