shaping up an educational institution

Wellesley Community Children’s Center (WCCC) has been an acclaimed early education program outside Boston for over 50 years.

scope

Brand Identity
Brand Strategy
Motion Graphics
Print Marketing

the challenge

WCCC engaged Pinkergreen to develop a brand identity that honored their esteemed heritage but better reflected their expanded program offerings.

the solution

To highlight the strength of WCCC’s programming, and provide a framework for future offerings, Pinkergreen devised an expandable identity system with a primary “parent” corporate logo and related “child” program secondary logos.

The program secondary logos each showcase graphic elements symbolic of their respective learning program. The system offers flexibility for expansion so that all future branches of the non-profit can cohesively exist within the family of marks.

Collages of illustration, business card, branded tote bag and two children in a canoe.

“

Pinkergreen captured the heart of Wellesley Community Children’s Center’s vibrant community with its colorful designs and elevated our non-profit. They understood us so well that I felt they were part of our staff!

CAROLYN STOLOV

EXECUTIVE DIRECTOR