MOOVE

together is the only way to win

scope

Brand Identity
Art Direction

Advertising
Animation

Moove is a competitive experience where participants earn points for physical exercise. Each week, teams compete head to head for bragging rights and an eventual spot in the playoffs. Pinkergreen conceptualized a logo and brand identity with a minimal palette that feels energetic and edgy, yet also refined. Custom icons with simple shapes and lines to represent each of the activity categories in a minimal format.

scope

Brand Identity
Art Direction

Advertising
Animation

custom league icons feature skylines and landmarks

Their team brought the moove brand to life, made a very important and potentially tedious process constantly-refreshing-our-inboxes-exciting, and in the end delivered more than we could have envisioned.
BRYAN SEVERANCE, CO-FOUNDER