G2O SPA + SALON

merging a digital and physical experience


G2O Spa and Salon is a one-stop oasis of wellness and styling services across 17,000 square feet, a women-owned mainstay in Boston since 1994.

scope

Brand Refresh
E-commerce Website Design
Digital Marketing Design

collaborators

Atomic Mouse

the challenge

With the rise of commercial med-spas and niche skincare clinics, G2O needed a branding facelift and fresh e-commerce site. Beyond improving the user experience of the site, G2O wanted to highlight the breadth of their salon services, spa amenities, curated products, and their diverse and knowledgeable staff.

the solution

Pinkergreen designed a new accessible e-commerce site with an intuitive user experience on both desktop and mobile. A simplified service menu design helps users explore and quickly navigate to booking. Product filtering, user reviews, stylized imagery, and enhanced descriptions contribute to increased sales conversion.

The Pinkergreen team is second to none. Working with them is not only seamless but it’s fun! They get to know your brand as if it’s their own and they bring your vision to life better than you could have imagined. I’ve worked with them on 2 rebrands and 2 website redesigns and every experience is better than the last.
Marketing Director