

G2O SPA + SALON
merging a digital and physical experience
G2O Spa and Salon is a one-stop oasis of wellness and styling services across 17,000 square feet, a women-owned mainstay in Boston since 1994.
scope
Brand Refresh
E-commerce Website Design
Digital Marketing Design
collaborators
Atomic Mouse
the challenge
With the rise of commercial med-spas and niche skincare clinics, G2O needed a branding facelift and fresh e-commerce site. Beyond improving the user experience of the site, G2O wanted to highlight the breadth of their salon services, spa amenities, curated products, and their diverse and knowledgeable staff.
the solution
Pinkergreen designed a new accessible e-commerce site with an intuitive user experience on both desktop and mobile. A simplified service menu design helps users explore and quickly navigate to booking. Product filtering, user reviews, stylized imagery, and enhanced descriptions contribute to increased sales conversion.











