FLYTE.70

capturing contradictions

Flyte.70 addresses an overlooked demographic in the cosmetics industry with premium products formulated specifically for people 35 and over.

scope

Brand Identity
Brand Strategy
Positioning
Ecommerce Website
Packaging

Art Direction
Print Marketing
Photography
Video
Digital Marketing

collaborators

Anna Bloxham Photography
Schloss Films

From day one, Flyte.70 has toyed with tension. The brand walks the line between overt and subtle, luxurious and accessible.

elevated and vibrant

Four cosmetics collections are color-coded with an 80s-inspired fluorescent palette. Serene aerial photographs, anchored with atmospheric-inspired hues, are paired with splashes of neon for an energetic juxtaposition that speaks to our inner contradictions.

“

As a new company, we have extremely high standards when it comes to business relations and creative abilities. They have taken years of our information, listened to our voice and finally brought our brand to life.

ELENA FRANKEL

Co-founder