communicating a
new way to clean
Force of Nature is a local direct-to-consumer all-purpose cleaning brand with national reach. Their unique appliance converts water and capsules filled with salt and vinegar into hypochlorous acid, a non-toxic compound that is as effective as mainstream cleaners and disinfectants.
the challenge
Quickly communicating the benefits of this unconventional cleaning product is challenging. How it works, and why it’s safe, effective, and environmentally friendly must be successfully conveyed to convert customers.
Pinkergreen provides ongoing strategy and creative support for the brand. Having several audience segments requires thoughtful design decisions and the ability to pivot our visual approach as marketing objectives shift.
safe for you and the planet.
the creative
Pinkergreen has evolved the Force of Nature brand over the course of our partnership, creating consistency across all touchpoints. To streamline brand elements, Pinkergreen recently unified the visual approach between the D2C and B2B audience segments. Friendly typography paired with a custom illustration style appeals to a broad target market in both consumer and business settings. The refreshed brand is approachable, authoritative, and most importantly, authentic.
online sales increased 16%
in the first year of the new website.
The e-commerce site prioritizes conversion and accessibility. To maximize a limited development budget, our digital strategy minimizes backend customization and relies on a flexible system of brand assets and modules. Strategic informational hierarchy and user-driven choice convey robust educational content in a digestible format.
