FORCE OF NATURE
communicating a new way to clean
Force of Nature is a direct-to-consumer all-purpose cleaning brand. Their unique appliance converts water and capsules filled with salt and vinegar into hypochlorous acid, a non-toxic compound that is as effective as mainstream cleaners and disinfectants.
scope
Branding
E-commerce Website Design
Package Design
UI/UX
Illustration
Print Marketing Design
Digital Marketing Design
Motion Graphics
Art Direction
Photography
collaborators
Anna Bloxham Photography
the challenge
As a unique cleaning appliance, customer conversion relies on authenticity and trust to effectively communicate how the product works, and why it’s safe, effective, and environmentally friendly.
the solution
The unified and streamlined brand is approachable, authoritative, and most importantly, authentic.
The e-commerce site prioritizes conversion and accessibility. To maximize a limited development budget, our digital strategy minimizes backend customization and relies on a flexible system of brand assets and modules.
Strategic informational hierarchy and user-driven choice convey robust educational content in a digestible format.
THE IMPACT
16%
increase in online sales
75%
increase in email click rate
50%
increase in conversions from custom emails
safe for you and the planet.
