MOOVE
dynamic branding for an unconventional fitness app
Moove is a friendly competitive experience where participants earn points for physical exercise. Teams compete head to head for bragging rights and an eventual spot in the playoffs.
scope
Brand Identity
App Design
Website Design
Motion Graphics
Explainer Video
collaborators
Ani Collum
the challenge
Moove wanted a brand that was approachable to athletes and non-athletes alike. The brand needed to quickly communicate how the program works and stand out in the saturated fitness market.
the solution
Pinkergreen conceptualized an energetic brand with a limited palette, and applied it across digital deliverables including the app, website and video. Custom animated icons leverage simple lines and shapes to convey a variety of sports, activities and poses, emphasizing inclusivity and adaptability.
THE IMPACT
4.7 stars
Moove’s app store rating
