Moove logo overlaid on a stylized image of a woman in workout clothes sipping a water bottle. Moove logo overlaid on a stylized image of a woman in workout clothes sipping a water bottle.

DAVEY AWARDS

silver winner: animation

MOOVE

dynamic branding for a fantasy fitness app

Moove is a friendly competitive experience where participants earn points for physical exercise. Teams compete head to head for bragging rights and an eventual spot in the playoffs.

scope

Brand Identity
App Design
Website Design

Motion Graphics
Explainer Video

collaborators

Ani Collum

Sample pages from the Moove brand guide. Sample pages from the Moove brand guide.

the challenge

Moove wanted a brand that was approachable to athletes and non-athletes alike. The brand needed to quickly communicate how the program works and stand out in the saturated fitness market.

the solution

Pinkergreen conceptualized an energetic brand with a limited palette, and applied it across digital deliverables including the app, website and video. Custom animated icons leverage simple lines and shapes to convey a variety of sports, activities and poses, emphasizing inclusivity and adaptability.

THE IMPACT

4.7 stars

Moove’s app store rating

3 sample screens from the Moove app: Matchups Landing, Matchups Detail and Pop up. 3 sample screens from the Moove app: Matchups Landing, Matchups Detail and Pop up.
Assorted images and typographical Moove brand elements. Like fantasy sports but you're a player. Moovetogether.com. Assorted images and typographical Moove brand elements. Like fantasy sports but you're a player. Moovetogether.com.
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“
Their team brought the moove brand to life, made a very important and potentially tedious process constantly-refreshing-our-inboxes-exciting, and in the end delivered more than we could have envisioned.
Bryan Severance
Co-Founder
Ad for Moove app in the App Store with a woman boxing
A woman in a sports bra emblazoned with the Moove symbolmark on the back.
The Moove app as seen in the App Store. The Moove app as seen in the App Store.

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