WCCC
shaping up an educational institution
Wellesley Community Children’s Center (WCCC) has been an acclaimed early education program outside Boston for over 50 years.
scope
Brand Identity
Brand Strategy
Motion Graphics
Print Marketing
a brand that is right for right now, and right for tomorrow
the challenge
WCCC engaged Pinkergreen to develop a brand identity that honored their esteemed heritage but better reflected their expanded program offerings.
the solution
To highlight the strength of WCCC’s programming, and provide a framework for future offerings, Pinkergreen devised an expandable identity system with a primary “parent” corporate logo and related “child” program secondary logos. The program secondary logos each showcase graphic elements symbolic of their respective learning program. The system offers flexibility for expansion so that all future branches of the non-profit can cohesively exist within the family of marks.
