Zolt
developing a brand fueled by the power of plants and science
A direct-to-consumer company, Zolt creates plant-powered drink mixes that harness the health benefits from CBD, fungi, and adaptogens.
scope
Visual Identity
Brand Guidelines
Website Design
Packaging
Digital Marketing
Print Marketing
Motion Graphics
Photography
Event/Trade Show
Illustration
collaborators
Hey Smithy
the challenge
With a mid-pandemic launch, Zolt needed a brand that would attract users new to CBD, requiring some education.
the solution
The approachable brand and packaging features a clear hierarchy of information and digestible educational information. Color characterizes each product line and has the flexibility to accommodate new additions.
THE IMPACT
7%
conversion on strategically designed product landing pages
300
new-to-brand transactions in the first 48 hours of a new product campaign
35%
increase in conversion on product detail pages redesign
YOU’VE GOT MAIL.
with a suggested tweak to mobile email design, we increased zolt’s mobile click-through rate 3x.
