VIKEN DETECTION
modernizing security technology
Viken Detection is a threat detection technology firm providing law enforcement with a non-invasive approach to detecting potential weapons and drug paraphernalia.
scope
Brand Identity
Naming and Tagline
Website
Environmental
Digital Marketing
Print Marketing
Motion Graphics
collaborators
Atomic Mouse
Anna Bloxham
Schloss Films
Ani Collum
Carolyn Zigmund
the challenge
Viken wanted to differentiate themselves with a new name and brand that was both confident and compassionate. The new brand needed to appeal to dual audiences: product users (‘the enforcers’) and the public at large (‘the community’).
the solution
Pinkergreen ideated a unique name around the concept of the sixth sense: “VI”, the roman numerals for “6”, and “ken”, a word referring to acumen and knowledge. The tagline “one sense ahead” positions Viken as an authority in threat detection.
Pinkergreen devised a proprietary, expandable naming and logo system for Viken’s product lines. The resulting brand is serious and approachable, with a thoughtful use of color and type to speak to enforcers, the community, and talent alike. A thorough web-based brand platform unifies messaging and assets across marketing and communication initiatives.
