EISAI INNOVATION INC.
funding people-focused research
Eisai Innovation Inc. is the pioneering venture arm of the biopharma company Eisai. With a mission of “Human Health Care”, EII invests in biotechs with a steadfast commitment to patients.
scope
Brand Identity
Brand Strategy
Presentations
Website Design
the challenge
EII wanted a lively visual identity that showcased their innovation and passion for patient care. The brand needed to harmonize with the corporate logo, but also work as a standalone, unique company.
the solution
The resulting visual identity takes inspiration from the globular Eisai logo form. The vibrant palette includes yet expands upon the corporate cyan and magenta. The typography was chosen for its rounded forms, introducing a warmth and ease to the more corporate parent brand. Layers of color, gradients, textures and “ripples” all interact with care-focused images, emphasizing EII’s ultimate commitment to investing in companies who are committed to changing the lives of their patients.
