GINGERBREAD CONSTRUCTION CO.
a mom and pop, all grown up
Gingerbread Construction Company is a Boston-born bakery specializing in small batches with fresh ingredients.
scope
Brand Refresh
Brand Guide
Website Design
Packaging
Print Marketing
Copywriting
Photography
collaborators
Lára Vukson
Brooke DelRossi
Pisgah Peaks Ventures
the challenge
Gingerbread Construction wanted to expand beyond their brick and mortar locations into a nation-wide gifting company, without losing the intimate charm of the family business. The bakery needed a robust digital presence and required a complex app stack to manage their large, seasonal inventory.
the solution
Pinkergreen imbued the refreshed brand with warmth and personality, and designed a mobile-first e-commerce site to broaden Gingerbread Construction’s digital reach. New UI/UX addresses pain points in the checkout flow and simplifies gift customization and shipping.
