TAKEDA
uniting global employees
Takeda Pharmaceuticals supports a variety of internal employee interest groups (‘TRGs’) across the global organization.
scope
Brand Identity
Brand Strategy
Art Direction
Video & Motion Graphics
Print Marketing
Digital Marketing
the challenge
As Takeda has grown through mergers and acquisitions, it has inherited legacy employee groups, resulting in mismatched visual styles across TRG logos and marketing materials. Takeda wanted to unify disparate logos in a new, proprietary style that complements their corporate identity.
the solution
Pinkergreen devised a new visual system for eleven TRGs, and a strategic approach to developing logos for future groups. Each logo can stand alone, but a common single line also allows them to be strung together, a visual nod to Takeda’s commitment to Integrity and Unity.
