FINDMASSMONEY
myth-busting for the Massachusetts State Treasury
The Massachusetts State Treasury’s Department of Unclaimed Property receives, manages and returns forgotten funds to its rightful owners.
scope
Branding
Print Marketing Design
Digital Marketing Design
Advertising
Motion Graphics
Art Direction
Photography
Copywriting
the challenge
Most state residents are unaware of the Unclaimed Property Division, and it is an ongoing challenge to assure them of the program’s legitimacy.
the solution
For each biennial campaign, Pinkergreen strategizes new ways to communicate the department’s objectives. Leveraging real people and real stories to emphasize the authenticity of the program, the creative campaigns show that anyone in the state could be a recipient of unclaimed property.
THE IMPACT
3.71%
click through rate for paid social ads
