TASCA THERAPEUTICS
small molecules, big fight.
Tasca Therapeutics battles cancer by developing medicines from small molecule inhibitors.
scope
Brand Identity
Brand Strategy
Brand Guidelines
collaborators
Kelli Berg
the challenge
“Tasca” means ‘pocket’ in Italian, in reference to the company’s mapping of lipid-binding “pockets” on proteins. Tasca wanted a visually simple, high-impact brand, with an emphasis on the serendipity of innovation.
the solution
The visual identity plays with the tension between the precision of a grid and soft organic forms. Undulating shapes twist and interact to create new novel shapes, a nod to Tasca’s commitment to curiosity, agility, and ingenuity. A collection of light and dark colors make up the dramatic, high-contrast palette.
